If you Wikipedia "Pump and Dump," Jonathan Lebed, the brains behind the NIA, is the first reference as an example of the fraud. It's like the old joke, "look up pump and dump in the dictionary and there is a picture of Jonathan Lebed" No wonder NIA keeps his name hidden. if you were running an on-line pump and dump operation, would you want the wikipedia poster boy for pump and dump scams to be the public face of your company?